APA Edition Citation

Peppers, D., & Rogers, M. (2011). Managing customer relationships: A strategic frame work (2nd.). John Wiley and Sons.

Chicago Edition Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Frame Work. 2nd. London: John Wiley and Sons, 2011.

MLA Edition Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Frame Work. 2nd. John Wiley and Sons, 2011.

Warning: These citations may not always be 100% accurate.