APA Edition Citation

MULLINS JOHN W WALKER ORVILLE C BOYD HARPER W LARRECHE JEAN CLAUDE. (2005). MARKETING MANAGEMENT: A STRATAGIC DECISION-MAKING APPROACH (5.). MCGRAW-HILL IRWIN.

Chicago Edition Citation

MULLINS JOHN W WALKER ORVILLE C BOYD HARPER W LARRECHE JEAN CLAUDE. MARKETING MANAGEMENT: A STRATAGIC DECISION-MAKING APPROACH. 5. NEW DELHI: MCGRAW-HILL IRWIN, 2005.

MLA Edition Citation

MULLINS JOHN W WALKER ORVILLE C BOYD HARPER W LARRECHE JEAN CLAUDE. MARKETING MANAGEMENT: A STRATAGIC DECISION-MAKING APPROACH. 5. MCGRAW-HILL IRWIN, 2005.