STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS

Documenti analoghi

• Brand valuation: concepts and applications
  di: Kambhammettu, Shyam Sunder
  Pubblicazione: (2005)
• Strategic brand management: a process of growing and strengthening brands /
  di: Mukesh Bhatia, .
  Pubblicazione: (2013)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  di: Chernatony,Leslie de
  Pubblicazione: (2009)
• Strategic brand management
  di: Keller,Kevin Lane
  Pubblicazione: (2013)
• Brand valuation
  di: John Murphy
  Pubblicazione: (1989)