STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS

Míreanna Comhchosúla

• Brand valuation: concepts and applications
  le: Kambhammettu, Shyam Sunder
  Foilsithe: (2005)
• Strategic brand management: a process of growing and strengthening brands /
  le: Mukesh Bhatia, .
  Foilsithe: (2013)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  le: Chernatony,Leslie de
  Foilsithe: (2009)
• Strategic brand management
  le: Keller,Kevin Lane
  Foilsithe: (2013)
• Brand valuation
  le: John Murphy
  Foilsithe: (1989)