STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS

Documents similaires

• Brand valuation: concepts and applications
  par: Kambhammettu, Shyam Sunder
  Publié: (2005)
• Strategic brand management: a process of growing and strengthening brands /
  par: Mukesh Bhatia, .
  Publié: (2013)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  par: Chernatony,Leslie de
  Publié: (2009)
• Strategic brand management
  par: Keller,Kevin Lane
  Publié: (2013)
• Brand valuation
  par: John Murphy
  Publié: (1989)