STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS

Antzeko izenburuak

• Brand valuation: concepts and applications
  nork: Kambhammettu, Shyam Sunder
  Argitaratua: (2005)
• Strategic brand management: a process of growing and strengthening brands /
  nork: Mukesh Bhatia, .
  Argitaratua: (2013)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  nork: Chernatony,Leslie de
  Argitaratua: (2009)
• Strategic brand management
  nork: Keller,Kevin Lane
  Argitaratua: (2013)
• Brand valuation
  nork: John Murphy
  Argitaratua: (1989)