STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS

Lignende værker

• Brand valuation: concepts and applications
  af: Kambhammettu, Shyam Sunder
  Udgivet: (2005)
• Strategic brand management: a process of growing and strengthening brands /
  af: Mukesh Bhatia, .
  Udgivet: (2013)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  af: Chernatony,Leslie de
  Udgivet: (2009)
• Strategic brand management
  af: Keller,Kevin Lane
  Udgivet: (2013)
• Brand valuation
  af: John Murphy
  Udgivet: (1989)