STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS

Eitemau Tebyg

• Brand valuation: concepts and applications
  gan: Kambhammettu, Shyam Sunder
  Cyhoeddwyd: (2005)
• Strategic brand management: a process of growing and strengthening brands /
  gan: Mukesh Bhatia, .
  Cyhoeddwyd: (2013)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  gan: Chernatony,Leslie de
  Cyhoeddwyd: (2009)
• Strategic brand management
  gan: Keller,Kevin Lane
  Cyhoeddwyd: (2013)
• Brand valuation
  gan: John Murphy
  Cyhoeddwyd: (1989)