STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS

Ítems similars

• Brand valuation: concepts and applications
  per: Kambhammettu, Shyam Sunder
  Publicat: (2005)
• Strategic brand management: a process of growing and strengthening brands /
  per: Mukesh Bhatia, .
  Publicat: (2013)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  per: Chernatony,Leslie de
  Publicat: (2009)
• Strategic brand management
  per: Keller,Kevin Lane
  Publicat: (2013)
• Brand valuation
  per: John Murphy
  Publicat: (1989)