BHATIA MUKESH. (2012). STRATEGIC BRAND MANAGEMENT: PROCESS OF GROWING AND STRENGTHENING BRANDS (1st.). REGAL PUBLICATIONS.
Chicago Edition CitationBHATIA MUKESH. STRATEGIC BRAND MANAGEMENT: PROCESS OF GROWING AND STRENGTHENING BRANDS. 1st. NEW DELHI: REGAL PUBLICATIONS, 2012.
MLA Edition CitationBHATIA MUKESH. STRATEGIC BRAND MANAGEMENT: PROCESS OF GROWING AND STRENGTHENING BRANDS. 1st. REGAL PUBLICATIONS, 2012.
Warning: These citations may not always be 100% accurate.