APA Edition Citation

Dan Ariely. (2010). The Upside Of Irrationality. HarperCollins Publishers.

Chicago Edition Citation

Dan Ariely. The Upside Of Irrationality. London: HarperCollins Publishers, 2010.

MLA Edition Citation

Dan Ariely. The Upside Of Irrationality. HarperCollins Publishers, 2010.

Warning: These citations may not always be 100% accurate.