APA Edition Citation

Philip Kotler. (1997). Marketing Management: Analysis, Planning, Implementation And Control (IX.). Prentice-Hall Of India Private Ltd.

Chicago Edition Citation

Philip Kotler. Marketing Management: Analysis, Planning, Implementation And Control. IX. New Delhi: Prentice-Hall Of India Private Ltd, 1997.

MLA Edition Citation

Philip Kotler. Marketing Management: Analysis, Planning, Implementation And Control. IX. Prentice-Hall Of India Private Ltd, 1997.

Warning: These citations may not always be 100% accurate.