APA Edition Citation

Kotler philip & Armstrong,Gary. (1997). Principles of marketing (7.). Prentice -Hall of India Pvt.Ltd.

Chicago Edition Citation

Kotler philip and Armstrong,Gary. Principles of Marketing. 7. New Delhi: Prentice -Hall of India Pvt.Ltd, 1997.

MLA Edition Citation

Kotler philip and Armstrong,Gary. Principles of Marketing. 7. Prentice -Hall of India Pvt.Ltd, 1997.

Warning: These citations may not always be 100% accurate.