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Advertising management

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Dades bibliogràfiques
Autor principal:	Batra,Rajeev
Altres autors:	Aaker,David A, Myers,John G
Format:	Printed Book
Idioma:	Undetermined
Publicat:	New Delhi Prentice -Hall of India Pvt.Ltd 1998
Edició:	5
Matèries:	message strategy Objective setting

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