|
|
|
|
| LEADER |
00639nam a2200205Ia 4500 |
| 008 |
140316s9999 xx 000 0 und d |
| 020 |
|
|
|a 81 203 1219 8
|
| 082 |
|
|
|a 659.1
|b BAT/AD
|
| 100 |
|
|
|a Batra,Rajeev
|
| 245 |
|
|
|a Advertising management
|
| 250 |
|
|
|a 5
|
| 260 |
|
|
|a New Delhi
|b Prentice -Hall of India Pvt.Ltd
|c 1998
|
| 300 |
|
|
|a 754
|
| 650 |
|
|
|a message strategy
|
| 650 |
|
|
|a Objective setting
|
| 700 |
|
|
|a Aaker,David A
|
| 700 |
|
|
|a Myers,John G
|
| 942 |
|
|
|2 ddc
|c BK
|
| 999 |
|
|
|c 1655
|d 1655
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_BATAD
|7 0
|9 1905
|a KAUCLV
|b KAUCLV
|c GENERAL
|d 2014-03-18
|o 659.1 BAT/AD
|p 203522
|r 2014-03-18
|w 2014-03-18
|y BK
|