APA Edition Citation

Batra,Rajeev, Aaker,David A, & Myers,John G. (1998). Advertising management (5.). Prentice -Hall of India Pvt.Ltd.

Chicago Edition Citation

Batra,Rajeev, Aaker,David A, and Myers,John G. Advertising Management. 5. New Delhi: Prentice -Hall of India Pvt.Ltd, 1998.

MLA Edition Citation

Batra,Rajeev, et al. Advertising Management. 5. Prentice -Hall of India Pvt.Ltd, 1998.