APA Edition Citation

Semenik, R. J., Allen, C. T., O'Guinn, T. C., & Kaufmann, H. R. (2012). Advertising and Promotions: An integrated brand approach (6.). Cengage Learning India Pvt. Ltd.

Chicago Edition Citation

Semenik, Richard J., Chris T. Allen, Thomas C. O'Guinn, and Hans Rudiger Kaufmann. Advertising and Promotions: An Integrated Brand Approach. 6. Delhi: Cengage Learning India Pvt. Ltd, 2012.

MLA Edition Citation

Semenik, Richard J., et al. Advertising and Promotions: An Integrated Brand Approach. 6. Cengage Learning India Pvt. Ltd, 2012.