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Tilt: Shifting your strategy from products to customers

Xehetasun bibliografikoak
Egile nagusia:	Niraj Dawar
Formatua:	Printed Book
Argitaratua:	Boston Harvard Business Review Press 2013
Gaiak:	Customer relations Consumer behavior Marketing research Strategic

Antzeko izenburuak

Tilt : shifting your strategy from products to customers
nork: Dawar, Niraj
Argitaratua: (2013)

Current trends in consumer behaviour and promotional strategies /
nork: Ranjana Singh
Argitaratua: (2017)

Experiential marketing : consumer behaviour, customer experience and the 7Es /
nork: Batat, Wided
Argitaratua: (2019)

Experiential marketing : consumer behaviour, customer experience and the 7Es /
nork: Batat, Wided
Argitaratua: (2019)

Handbook of marketing scales /
nork: Bearden, William O.
Argitaratua: (1999)

Consumer behavior /
Argitaratua: (2006)

Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/
nork: Bearden, William O.
Argitaratua: (2011)

All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /
nork: Cusick, William J.
Argitaratua: (2009)

Consumer behavior.

Consumer behavior : buying, having, and being /
nork: Solomon, Michael R.
Argitaratua: (2017)

Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
nork: Bearden, William O
Argitaratua: (1999)

Consumer behavior and culture : consequences for global marketing and advertising
nork: Mooij, Marieke K. de
Argitaratua: (2011)

Creating the strategy : winning and keeping customers in B2B markets /
nork: Gould, Rennie
Argitaratua: (2012)

Customer relationship management : concepts and technologies /
nork: Buttle, Francis
Argitaratua: (2015)

Rural marketing : targeting the non-urban consumer
nork: Velayudhan, Sanal Kumar
Argitaratua: (2007)

Marketing and consumption of green consumer durables in Kerala /
nork: Saleena, T. A.
Argitaratua: (2019)

Marketing, executive and buyer behaviour
nork: Howard, John A.
Argitaratua: (1963)

Market-driven thinking
nork: Woodside, Arch G.
Argitaratua: (2005)

The future of competition co-creating unique value with customers
nork: Prahlad, C.K
Argitaratua: (2004)

Consumer behavior : buying, having, and being /
nork: Solomon, Michael R.
Argitaratua: (2018)

Consumer behavior /4e
nork: Schiffman, Leon G.
Argitaratua: (1991)

Consumer behaviour /
nork: Schiffman, Leon G.
Argitaratua: (2016)

Strategic Marketing Management text and cases
nork: Gupta,S.L
Argitaratua: (2009)

Customer relationship management : concepts and technologies /
nork: Buttle, Francis
Argitaratua: (2015)

Customer behavior: a managerial perspective /
nork: Jagdish N Sheth
Argitaratua: (2000)

Consumer behavior : building marketing strategy/
nork: Hawkins, Del I.
Argitaratua: (2013)

Geomarketing : methods and strategies in spatial marketing
Argitaratua: (2006)

Customer in the boardroom
nork: Rama
Argitaratua: (2012)

Building great customer experiences
nork: Ivens, John; Author, et al.
Argitaratua: (2005)

Consumer behavior: building marketing strategy
nork: Amit Mookerjee; Author, et al.
Argitaratua: (2007)

Selling today creating customer value
nork: Manning, Gerald L.
Argitaratua: (2004)

The unmanageable consumer : contemporary consumption and its fragmentation /
nork: Gabriel, Yiannis
Argitaratua: (1995)

Methods in consumer research /
Argitaratua: (2018)

Essentials of consumer behavior /
nork: Stephens, Debra L.
Argitaratua: (2017)

Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
nork: Michael D. johnson Anders Gustafsson
Argitaratua: (2000)

Contemporary Indian Cases in marketing
nork: Pandey, Mukesh
Argitaratua: (2008)

Strategic Marketing
nork: Anderson, Carol H
Argitaratua: (2006)

Consumer behavior: buying, having and being
nork: Solomon, Michael R
Argitaratua: (2016)

Legends in marketing: Jagdish N Sheth (v.5: managerial marketing: the early years)
Argitaratua: (2010)

How customers think essential insights in to the mind of the market
nork: Zaltman, Gerald
Argitaratua: (2003)