APA Edition Citation

Niraj Dawar. (2013). Tilt: Shifting your strategy from products to customers. Harvard Business Review Press.

Chicago Edition Citation

Niraj Dawar. Tilt: Shifting Your Strategy from Products to Customers. Boston: Harvard Business Review Press, 2013.

MLA Edition Citation

Niraj Dawar. Tilt: Shifting Your Strategy from Products to Customers. Harvard Business Review Press, 2013.

Warning: These citations may not always be 100% accurate.