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| LEADER |
00706nam a22002177a 4500 |
| 003 |
OSt |
| 999 |
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|c 164011
|d 164011
|
| 020 |
|
|
|a 9788120417380
|
| 082 |
|
|
|a 658.802
|b KAP/MA
|
| 100 |
|
|
|a Kapur, S K
|
| 245 |
|
|
|a Marketing management:
|b fundamentals and practices
|
| 260 |
|
|
|a New Delhi
|b Oxford & IBH Publishing
|c 2009
|
| 300 |
|
|
|a xii, 415p.
|
| 546 |
|
|
|a English
|
| 650 |
|
|
|a Marketing philosophy
|
| 650 |
|
|
|a Marketing environment
|
| 650 |
|
|
|a Strategic planning
|
| 650 |
|
|
|a Market segmentation
|
| 650 |
|
|
|a Market demand
|
| 942 |
|
|
|2 ddc
|c BK
|
| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_802000000000000_KAPMA
|7 0
|8 Gen
|9 163345
|a KAUCLV
|b KAUCLV
|c GENERAL
|d 2019-05-14
|g 390.00
|o 658.802 KAP/MA
|p 228705
|r 2019-05-14
|w 2019-05-14
|y BK
|