Citazione APA

Kotler, P., & Keller, K. L. (2017). Marketing management (15.). Pearson India Education Services.

Stile di citazione Chicago

Kotler, Philip, e Kelvin Lane Keller. Marketing Management. 15. India: Pearson India Education Services, 2017.

Citazione MLA

Kotler, Philip, e Kelvin Lane Keller. Marketing Management. 15. Pearson India Education Services, 2017.