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Entrepreneurial behaviour of agripreneurs of KAU technology
Entrepreneurial behavior of agripreneurs of KAU technology Kerala Agricultural University has been transferring agricultural technology to the benefit of farming community right from its inception. Several recommended agricultural technologies were utilized by the stakeholders for enhancing their in...
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| Format: | Ph.D Thesis |
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Vellanikkara
Department of Agricultural Extension, College of Horiculture
2017
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| Subjects: |
| LEADER | 04816nam a22001817a 4500 | ||
|---|---|---|---|
| 082 | |a 630.71 |b RAJ/EN | ||
| 100 | |a Raju Parashuram Naik | ||
| 245 | |a Entrepreneurial behaviour of agripreneurs of KAU technology | ||
| 260 | |a Vellanikkara |b Department of Agricultural Extension, College of Horiculture |c 2017 | ||
| 300 | |a 100p. | ||
| 502 | |a MSc. | ||
| 520 | 3 | |a Entrepreneurial behavior of agripreneurs of KAU technology Kerala Agricultural University has been transferring agricultural technology to the benefit of farming community right from its inception. Several recommended agricultural technologies were utilized by the stakeholders for enhancing their income for their livelihood. Recently, promotion of agripreneurship has been realized as inevitable for the revitalization of agriculture sector. Kerala Agricultural University has also taken earnest and concerted effort to consolidate, showcase and disseminate the various technology generated suitable for entrepreneurship and skill development. Apart from showcasing the technology in various fairs, seminars, trainings and workshops, KAU Technology Meet-2014 was organised to transfer the technology to the ultimate users. It was felt as appropriate to study the entrepreneurial behavior of agripreneurs of KAU technology with the objectives of assessing the status of the agripreneurs in terms of their entrepreneurial behaviour, factors influencing their entrepreneurial skill and constraints faced by them in utilising the technology. A total sample size of 100 respondents were selected using simple random sampling technique from the list of trainees who participated in the trainings conducted by the extension centres of Kerala Agricultural University such as Communication Centre, Central Training Institute and Krishi Vigyan Kendra, Thrissur. The results showed that majority of the respondents were under middle age group of 36 - 55 years. It was observed that 36 per cent of the respondents had an education up to high school level. Majority of the respondents had medium level of mass media contact (76%), social participation (73%), attitude towards self- employment and economic motivation. Among the 10 dimensions of the entrepreneurial behavior, decision making ability, coordinating ability, management orientation and market perception were high, whereas self-confidence, information seeking behavior, innovativeness, risk orientation, leadership ability and achievement motivation were medium among the agripreneurs. Further it was also observed that among the listed 10 dimensions the composite index for market perception was ranked the highest (83.12). This indicated that the agripreneurs gave much importance to the current market trend, marketing channel, market information and continuous supply of raw materials for the particular enterprise. The overall entrepreneurial behavior of the respondents was found to be medium. Study on factors affecting entrepreneurial behavior of agripreneurs showed that social participation, mass media contact, attitude towards self-employment and education had significant positive relationship with entrepreneurial behavior of agripreneurs. Securing working capital (62.00%) was the serious constraint faced by agripreneurs under financial constraints. Lack of market information (41.00%) was the serious constraint under marketing category, whereas non-availability of input materials (67.00%) and high labour cost (60.00%) were the serious constraints under production category and dual duties (45.00%) was the serious constraint experienced by the agripreneurs under personal constraints. Apart from imparting technical skills, extension programmes of Kerala Agricultural University may also include the subject areas like linkage with financial institutions, methods of tapping market information through Information Communication Technology (ICT) tools, introduction of mechanization, soft skills on managing dual duties, sharing responsibilities with fellow members etc. The activities of Technology Incubation Centres are to be strengthened as continuous support system to facilitate the agripreneurs for meeting the challenges they face during the process of doing the agribusiness. Periodic review of the performance of agribusiness by the Technology Incubation Centres may create a platform for solving most of the constraints faced by the agripreneurs. Networking of agripreneurs who are involved in similar kind of agribusiness for the exchange of available resources and inputs are to be promoted. | |
| 650 | |a Agriculture | ||
| 650 | |a Agricultural Extension | ||
| 700 | |a Helen, S (Guide) | ||
| 942 | |2 ddc |c TH | ||
| 999 | |c 159977 |d 159977 | ||
| 952 | |0 0 |1 0 |4 0 |6 630_710000000000000_RAJEN |7 1 |8 REF |9 158550 |a KAUCLV |b KAUCLV |c THESES |d 2018-04-11 |o 630.71 RAJ/EN |p 174216 |r 2018-04-11 |w 2018-04-11 |y TH | ||