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Effectiveness of marketing mix in nirapara curry powder
The present study entitled “Effectiveness of marketing mix in Nirapara curry powder” was conducted in five divisions of Thrissur Corporation. The objectives of the study were to explore the effectiveness of marketing mix of Nirapara curry powder and to delineate strength and weakness of the marketin...
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| Andere auteurs: | |
| Formaat: | Ph.D Thesis |
| Gepubliceerd in: |
Vellanikkara
College of Co-operation, Banking and Management
2017
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| Onderwerpen: |
| LEADER | 01411nam a22001697a 4500 | ||
|---|---|---|---|
| 082 | |a 380.141 |b ANU/EF | ||
| 100 | |a Anumol George | ||
| 245 | |a Effectiveness of marketing mix in nirapara curry powder | ||
| 260 | |a Vellanikkara |b College of Co-operation, Banking and Management |c 2017 | ||
| 300 | |a 80p | ||
| 502 | |a MBA | ||
| 520 | 3 | |a The present study entitled “Effectiveness of marketing mix in Nirapara curry powder” was conducted in five divisions of Thrissur Corporation. The objectives of the study were to explore the effectiveness of marketing mix of Nirapara curry powder and to delineate strength and weakness of the marketing mix used and suggest improvements. The total sample size comprised of 100 consumers and 10 retailers. From the Thrissur Corporation, five divisions were randomly selected and from each division two retail shops selling this brand were purposively selected. Thus, from each retail shop 10 consumers were randomly selected, making a total sample size of 100. Thereafter the data were coded, analysed and interpreted using index method and descriptive statistics. 6.1.1 Findings based on customer’s interview schedule | |
| 650 | |a Agribusiness Management | ||
| 700 | |a Anil Kuruvila (Guide) | ||
| 942 | |2 ddc |c TH | ||
| 999 | |c 158367 |d 158367 | ||
| 952 | |0 0 |1 0 |4 0 |6 380_141000000000000_ANUEF |7 1 |8 REF |9 158104 |a KAUCLV |b KAUCLV |c THESES |d 2018-02-12 |o 380.141 ANU/EF |p 174138 |r 2018-02-12 |w 2018-02-12 |y TH | ||