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Consumer attitude towards value added products of Kerala State Cashew Development Corporation
In this context the present study entitled “Consumer Attitude Towards Value Added Products of Kerala State Cashew Development Corporation” has done with the objectives: To know the consumer’s attitude and retailers’ perception towards value added products of KSCDC. The study was conducted in four di...
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| Format: | Ph.D Thesis |
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Vellanikkara
College of Co-operation, Banking and Management
2017
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| Summary: | In this context the present study entitled “Consumer Attitude Towards Value Added
Products of Kerala State Cashew Development Corporation” has done with the objectives:
To know the consumer’s attitude and retailers’ perception towards value added products of
KSCDC.
The study was conducted in four different locations of Kollam district during the
months of August and September 2017. For the analysis of above objectives, primary data
were collected through structured questionnaires for retailers and consumers of the product
from selected research area. |
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| Physical Description: | 64p |