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Effectiveness of marketing mix in meat products of India Ltd. in Ernakulam district

The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The marketing mix includes an assessment of the roles of the product, place and promotion which play an overall approach to marketing. Hence the research entitled Effectiveness of mark...

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Dettagli Bibliografici
Autore principale: Aswini Subramanian
Altri autori: Manoj, P D (Guide)
Natura: Ph.D Thesis
Pubblicazione: Vellanikkara College of Co-operation Banking and Management 2017
Soggetti:

Kerala Agricultural University

Dettagli sul posseduto da Kerala Agricultural University
Collocazione: 380.141 ASW/EF
Copia REF Status in tempo reale non disponibile