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Effectiveness of marketing mix in meat products of India Ltd. in Ernakulam district
The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The marketing mix includes an assessment of the roles of the product, place and promotion which play an overall approach to marketing. Hence the research entitled Effectiveness of mark...
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| Format: | Ph.D Thesis |
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Vellanikkara
College of Co-operation Banking and Management
2017
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