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Consumer perception towards brand equity of foster foods (P) LTD
Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste...
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| Tác giả khác: | |
| Định dạng: | Ph.D Thesis |
| Được phát hành: |
Vellanikkara
College of Co-operation Banking and Management
2017
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| Những chủ đề: |
Kerala Agricultural University
| Số hiệu: |
380.141 RAV/CO |
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| Sao chép REF | Trạng thái trực tiếp không khả dụng |