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Consumer perception towards brand equity of foster foods (P) LTD

Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste...

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Bibliografiska uppgifter
Huvudupphovsman: Ravi Sankar V
Övriga upphovsmän: Mohan Varma, N K (Guide)
Materialtyp: Ph.D Thesis
Publicerad: Vellanikkara College of Co-operation Banking and Management 2017
Ämnen:

Kerala Agricultural University

Beståndsuppgifter i Kerala Agricultural University
Signum: 380.141 RAV/CO
Exemplar REF Status otillgänglig