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Consumer perception towards brand equity of foster foods (P) LTD

Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste...

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Bibliografske podrobnosti
Glavni avtor: Ravi Sankar V
Drugi avtorji: Mohan Varma, N K (Guide)
Format: Ph.D Thesis
Izdano: Vellanikkara College of Co-operation Banking and Management 2017
Teme:

Kerala Agricultural University

Podrobnosti zaloge Kerala Agricultural University
Signatura: 380.141 RAV/CO
Kopija REF Zaloga ni dosegljiva