Cargando...

Consumer perception towards brand equity of foster foods (P) LTD

Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste...

Descrición completa

Detalles Bibliográficos
Autor Principal: Ravi Sankar V
Outros autores: Mohan Varma, N K (Guide)
Formato: Ph.D Thesis
Publicado: Vellanikkara College of Co-operation Banking and Management 2017
Subjects:

Kerala Agricultural University

Detalle de Existencias desde Kerala Agricultural University
Número de Clasificación: 380.141 RAV/CO
Copia REF Live Status Unavailable