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Consumer perception towards brand equity of foster foods (P) LTD

Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Ravi Sankar V
Muut tekijät: Mohan Varma, N K (Guide)
Aineistotyyppi: Ph.D Thesis
Julkaistu: Vellanikkara College of Co-operation Banking and Management 2017
Aiheet:

Kerala Agricultural University

Saatavuus: Kerala Agricultural University
Hyllypaikka: 380.141 RAV/CO
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