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Consumer perception towards brand equity of foster foods (P) LTD
Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste...
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| Format: | Ph.D Thesis |
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Vellanikkara
College of Co-operation Banking and Management
2017
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