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Consumer perception towards brand equity of foster foods (P) LTD
Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste...
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| その他の著者: | |
| フォーマット: | Ph.D Thesis |
| 出版事項: |
Vellanikkara
College of Co-operation Banking and Management
2017
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| 主題: |
| 要約: | Now a day’s brand equity management is one of the challenges faced by the companies in maintaining the brands among consumers. The general public looks for branded products than that of other products. It’s just because of a belief in minds of consumers that branded products have good quality, taste and ease of use that satisfies every consumer. Therefore a systematic study was conducted with the objectives of examining the brand equity perception towards Foster Foods among consumers. |
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| 物理的記述: | 63p |