Managing marketing: an applied approach

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Podrobná bibliografie
Hlavní autor: Capon, Noel
Další autoři: Shekhar Singh, Siddharth
Médium: Printed Book
Vydáno: New Delhi Wiley India Pvt Ltd 2014
Témata:
Marketing and The Firm
Fundamental Insights For Stategic Marketing
Implementing The Market Strategy
Communicating Customer Value
Secure Support from Other Function
Special Marketing Topics
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managing marketing: an applied approach
Autor Capon,Noel
Vydáno 2014
Printed Book
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