Advertising management

समान संसाधन

• Effective advertising : understanding when, how, and why advertising works /
  प्रकाशित: (2004)
• Foundations of advertising theory and practice
  द्वारा: Chunawalla, S. A.
  प्रकाशित: (2002)
• Advertising: Principles and Practice
  द्वारा: Wells, William
  प्रकाशित: (2003)
• Advertising a behavioral approach for managers
  द्वारा: Faison, Edmund W.J
  प्रकाशित: (1980)
• Contemporary Advertising.
  द्वारा: Arens, William .F