Advertising management

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Détails bibliographiques
Auteur principal: Prakash, S
Autres auteurs: Sontakki, C N
Format: Printed Book
Publié: New Delhi Kalyani Publishers 2014.
Édition:4, rev.
Sujets:
Advertising Goals and Objectives
Economic Aspects of Advertising
Social Aspects of Advertising
Essentials of Advertising Programme
Testing of Advertising Effectiveness

Kerala Agricultural University

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Cote: 659.1 PRA/AD
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