Understanding digital marketing: marketing strategies for engaging the digital generation

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Bibliographic Details
Main Author: Ryan, Damian
Other Authors: Jones, Calvin
Format: Printed Book
Published: United States Kogan page limited 2012
Edition:2
Subjects:
Evolution of Marketing
Strategic Thinking
E-mail Marketing
Social Media and Online Consumer Engagement
Website Intelligence
Description
Physical Description:xv, 283p.
ISBN:9780749464271

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