Παραπομπή APA

Mcdonald, M., Maklan, S., & Mouncey, P. (2014). Marketing value metrics: A new metrics model to measure marketing effectiveness. Kogan page limited.

Παραπομπή Chicago Style

Mcdonald, Malcolm, Stan Maklan, και Peter Mouncey. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. London: Kogan page limited, 2014.

Παραπομπή MLA

Mcdonald, Malcolm, et al. Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness. Kogan page limited, 2014.