APA Edition Citation

Manendra Mohan. (1989). Advertising management concepts and cases. Tata McGraw hill publishers.

Chicago Edition Citation

Manendra Mohan. Advertising Management Concepts and Cases. New Delhi: Tata McGraw hill publishers, 1989.

MLA Edition Citation

Manendra Mohan. Advertising Management Concepts and Cases. Tata McGraw hill publishers, 1989.

Warning: These citations may not always be 100% accurate.