APA Edition Citation

Evans, J. R., & Berman, B. (1987). Marketing (3rd ed.). Macmillan publishing company.

Chicago Edition Citation

Evans, Joel R., and Barry Berman. Marketing. 3rd ed. New York: Macmillan publishing company, 1987.

MLA Edition Citation

Evans, Joel R., and Barry Berman. Marketing. 3rd ed. Macmillan publishing company, 1987.