APA Edition Citation

Sengupta, S. (1990). Brand Positioning: , strategies for competitive advantage. Tata Mc Graw-Hill Publishing company LTD.

Chicago Edition Citation

Sengupta, Subroto. Brand Positioning: , Strategies for Competitive Advantage. New Delhi: Tata Mc Graw-Hill Publishing company LTD, 1990.

MLA Edition Citation

Sengupta, Subroto. Brand Positioning: , Strategies for Competitive Advantage. Tata Mc Graw-Hill Publishing company LTD, 1990.

Warning: These citations may not always be 100% accurate.