Balan, K. R., & Rayudu, C. S. (1991). Marketing and sales management. Streling publishers pvt ltd.
Chicago Edition CitationBalan, K R., and C S. Rayudu. Marketing and Sales Management. New Delhi: Streling publishers pvt ltd, 1991.
MLA Edition CitationBalan, K R., and C S. Rayudu. Marketing and Sales Management. Streling publishers pvt ltd, 1991.
Warning: These citations may not always be 100% accurate.