McCarthy, D. J., Curran, J. R., & Minichiello, R. J. Business policy and strategy: Concepts and reading (4th ed.). Richard D Irwin,INC.
Chicago Edition CitationMcCarthy, Daniel J., Joseph R. Curran, and Robert J. Minichiello. Business Policy and Strategy: Concepts and Reading. 4th ed. New Delhi: Richard D Irwin,INC.
MLA Edition CitationMcCarthy, Daniel J., et al. Business Policy and Strategy: Concepts and Reading. 4th ed. Richard D Irwin,INC.
Warning: These citations may not always be 100% accurate.