APA Edition Citation

Lovelock, C. H., & Weinberg, C. B. (1985). Marketing challenges cases and exercises. Mcgraw-hill book company.

Chicago Edition Citation

Lovelock, Christopher H., and Charles B. Weinberg. Marketing Challenges Cases and Exercises. New York: Mcgraw-hill book company, 1985.

MLA Edition Citation

Lovelock, Christopher H., and Charles B. Weinberg. Marketing Challenges Cases and Exercises. Mcgraw-hill book company, 1985.