APA Edition Citation

Kurtz, D. L., & Boone, L. E. (1981). Marketing. The Dryden Press.

Chicago Edition Citation

Kurtz, David L., and Louis E. Boone. Marketing. Chicago: The Dryden Press, 1981.

MLA Edition Citation

Kurtz, David L., and Louis E. Boone. Marketing. The Dryden Press, 1981.

Warning: These citations may not always be 100% accurate.