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Marketing aesthetics: the strategic management of brands,identity'and image

Bibliographic Details
Main Author: Bernd Schmitt
Other Authors: Alex simonson
Format: Printed Book
Language:Undetermined
Published: New York The free press 1997
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100 |a Bernd Schmitt 
245 |a Marketing aesthetics: the strategic management of brands,identity'and image 
260 |b The free press  |a New York  |c 1997 
300 |a xii, 343 
700 |a Alex simonson 
942 |c BK 
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