APA Edition Citation

Bernd Schmitt & Alex simonson. (1997). Marketing aesthetics: The strategic management of brands,identity'and image. The free press.

Chicago Edition Citation

Bernd Schmitt and Alex simonson. Marketing Aesthetics: The Strategic Management of Brands,identity'and Image. New York: The free press, 1997.

MLA Edition Citation

Bernd Schmitt and Alex simonson. Marketing Aesthetics: The Strategic Management of Brands,identity'and Image. The free press, 1997.

Warning: These citations may not always be 100% accurate.