APA Edition Citation

Rapp, S., & Collins, T. L. (1988). Maxi-marketing the new direction in advertising, promotion and marketing strategy. McGraw-Hill Book Company.

Chicago Edition Citation

Rapp, Stan, and Thomas L. Collins. Maxi-marketing the New Direction in Advertising, Promotion and Marketing Strategy. New York: McGraw-Hill Book Company, 1988.

MLA Edition Citation

Rapp, Stan, and Thomas L. Collins. Maxi-marketing the New Direction in Advertising, Promotion and Marketing Strategy. McGraw-Hill Book Company, 1988.