Παραπομπή APA

Lodish, L. M. (1986). Advertising & promotion challenge; vaguely right or precisely wrong. Oxford University Press.

Παραπομπή Chicago Style

Lodish, Leonard M. Advertising & Promotion Challenge; Vaguely Right or Precisely Wrong. New York: Oxford University Press, 1986.

Παραπομπή MLA

Lodish, Leonard M. Advertising & Promotion Challenge; Vaguely Right or Precisely Wrong. Oxford University Press, 1986.