APA Edition Citation

Guiltinan, J. P., & Paul, G. W. (1988). Marketing management: Strategies and programs. McGraw-Hill international editions.

Chicago Edition Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. New York: McGraw-Hill international editions, 1988.

MLA Edition Citation

Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. McGraw-Hill international editions, 1988.